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CRM & Email Marketing
End-to-end email programmes for B2C and B2B brands, covering strategy, segmentation, automated flows, copy, build and reporting across your email platform of choice.
Hi, I'm Abigail, a CRM & Email Marketing specialist with 10 years of experience across sports, hospitality, DTC and global non-profits, with expertise in CRM strategy, segmentation, automated flows, copywriting and campaign delivery, whatever platform you're on.
End-to-end email programmes for B2C and B2B brands, covering strategy, segmentation, automated flows, copy, build and reporting across your email platform of choice.
One-off and recurring EDM campaigns delivered on time and on-brand, from briefing and copywriting through to deployment and performance reporting.
Welcome series, abandoned cart, win-back, post-purchase and nurture sequences built to run in the background and convert without the manual effort.
Starting from scratch or switching platforms? I'll get your account set up, lists imported and automations live so you're ready to send from day one.
A fixed scope and a fixed price - ideal for campaigns, platform migrations, or CRM builds with clear deliverables. You know exactly what you're getting before we start.
Priced by scope
Get in touch for a quoteContract, in-house and freelance roles across sports, hospitality, DTC, B2B and global non-profits.
Marketing Manager
Led EDM campaign strategy and execution to drive member engagement, alongside writing and managing copy for the quarterly members magazine Momentum.
CRM Marketing Specialist
Managed B2C and B2B email marketing for Butcombe (UK) and Liberation (Channel Islands), writing engaging campaign copy and delivering targeted CRM communications for Butcombe Wholesale Online.
Global Marketing Officer
Planned and managed Mailchimp email campaigns to grow engagement and communicate the mission, and designed supporting email assets including branded signatures.
Marketing & Social Media Coordinator
Coordinated email marketing campaigns and supported CRM activity to nurture the customer base and keep audience communications consistent and on-brand.
Marketing & Inside Sales Officer
Executed email marketing campaigns and supported the CRM pipeline by nurturing client relationships and maintaining customer data.
Audit your current CRM setup, list health and existing flows. Understand your audience, goals and any gaps in your email programme.
Build a campaign calendar, define segmentation, map out automation flows and agree copy direction tailored to your business.
Write copy, build and test emails, set up automations and schedule campaigns in your platform of choice.
Track opens, clicks and conversions. Share what worked, what didn't and refine the next round based on real data.
Developed and delivered the EDM programme for an NRL club, covering campaign strategy, copywriting and deployment across a large and varied member base.
Ran B2C and B2B comms for Butcombe and Liberation in parallel, with targeted wholesale and DTC streams across two distinct audiences and markets.
Led the integration of a new e-commerce platform for wholesale customers, building segmented lists and setting up targeted automated email flows from scratch.
Based in Australia · BSc Marketing.
I'm a CRM and email marketing specialist with over ten years of experience across DTC, B2B, sports, hospitality and global non-profits. I've worked with brands like Butcombe Brewing Co. and NQ Cowboys Ltd., managing marketing communications end-to-end - from strategy and segmentation through to copywriting, building sends and reporting.
I'm experienced across HubSpot, Klaviyo and Mailchimp, and comfortable owning a CRM programme from scratch or stepping in as a specialist pair of hands during a busy campaign period. Either way, clients get someone who can hit the ground running with minimal handholding.
I hold a BSc in Marketing and am currently based in Australia, taking on freelance and contract work.
Send a few details about your brand, your platform and what you need help with. I'll come back within 48 hours.